TimeOut New York cover wrap, including programmatic information on the interior.
The campaign extended from print, digital, to subway advertising.
The exterior windows of The Rubin are connected by “pathway” imagery.
Details of the museum exterior.
The Rubin Museum of Art in New York features a rich collection of artwork from the Himalayan region, but its broader goal is to be a cultural hub, sharing the values implicit in its collection.
Wax Studios concepted and designed the “Infinite Inner Worlds” campaign to connect the museum’s program with the idea of a “pathway” to higher understanding. The result is a contemporary visual context for artworks (new and old), film and other program to be communicated across multiple platforms. Each media format employs a different pathway and image, representing the museum’s programmatic diversity in an ever-expanding and evolving campaign.
