Teva sizefixed 1400 xxx q85
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Teva — Strategy & CampaignArrowClose

With the release of the Terra-Float 2 Knit collection, Teva came to Wax looking for something beyond footwear. They wanted a way of talking about this collection that would push their communications into a more global and contemporary worldview. After galvanizing their internal team by scripting and producing a "Global Citizen" video that reframed their internal mission and point of view, we proceeded to collaborate with Teva on a campaign that would transform all their communications.

 

Over the course of a six month engagement, Wax partnered with Teva to produce new art direction, typography, language, editiorial structure, digital design, social media design and animation approaches. The art direction covered a trip to Morocco and a still life shoot in LA. The typography and graphic language reflected the flexibility and playfulness of the collection, bringing a playful sensibility to this dramatic shift in visuals.

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The founders of Wax Studios have decided to move on and pursue new projects individually. If you’d like to get in touch please contact Dave Yun (dave@newinfo.studio, newinfo.studio) or Zak Klauck (z@zak.llc).

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